A full SEO project should take time - review, analyse, change & review again.
However, if you’re busy you may not have time to start a full on SEO project, but you can still address a few potential issues for a bit of a boost.
1) Review your page title tags - You want to keep them short, as Google will cut off below about 60 characters. Get some relevant keywords in there but don’t stuff it. If you have time I also recommend applying a convention to all your pages (or to subgroups of pages) - this means that going forward you will have a specific approach to your title tags.
2) Check your robots.txt - This file is intended to tell search engines which bits to index and which to ignore. An improperly configured one could block the search engine crawlers from seeing any of the website.
Ever seen ‘description not available due to this website’s robots.txt file’? That’s what can happen.
3) Link up your social media - You should be listing each of your social media outlets on each of your social media outlets. This helps Google identify the connections and realise that all the profiles are relevant to & authoritative on your business.
4) Be less self serving - Social media and blogs are there to get your message out, but if all you ever do is promote your business and links you won’t really get an audience (you may pick up a few bots however!). Give people high quality content that just happens to come from your business - it’s your chance to prove the businesses expertise in its field. Use it.
You may find that less is more - update with quality over quantity and you may save time and improve engagement. Winner!
5) Stop buying links - If you are still doing this, please stop it! Those mega link directories can get you punished, so resist the temptation. Instead gradually build up relationships with bloggers and website owners and get to guest posting & interacting instead.
So there you have it - a few tips and changes that a busy business owner can make to be more effective.